Augmented Reality- Still Hard for Mobile App Developers Today?

One of the many new and exciting technologies that developers could integrate into today’s mobile apps is Augmented Reality. This is a brand of artificial intelligence that pretty much enhances the world view of people through the use of their smartphones.

One popular implementation of augmented reality is the game of Pokemon Go. While many skeptics believed that the massive success of the game was due to the fact that it carries a major franchise, that still doesn’t discount the fact that the technology can be utilized in a way that many people would enjoy in the mobile app development world.

How does this technology work? Well, it basically superimposes virtual reality elements into the real world by making use of the different sensors and camera features that are present in a typical mobile device.

The Benefits of Using Augmented Reality


Believe it or not, augmented reality’s scope lies far beyond gaming applications. Some of the benefits of the use of this technology include:

  • It presents many digital elements into the physical world
  • It helps app developers create an immersive environment by just utilize the user’s phone (or other portable devices)
  • It can use location-based services such as GPS to make the experience even better (based on the location of the user while utilizing the app).
  • Because of the immersion aspect of AR, it can help increase user engagement by a mile
  • AR elements can provide a more enjoyable user experience

Key Challenges that Developers Face When Integrating AR

Because of the possible immersion aspect of the implementation of augmented reality, people can get so engrossed with the use of their gadgets that they might not be able to interact with people and increase the social aspect of their lives.

The location-based services that Augmented Reality technology uses might not provide accurate results given that the technology itself (GPS) is janky when used indoors.

Due to the nature and use of such applications, some user-made gestures might compromise the security of someone’s device.

How Does It Really Work?

Pokemon Go

Augmented Reality helps simulate 3D objects that can be used (or seen) in the real world. Let’s take Pokemon Go as a prime example.

This gaming app provides certain features that are already present in other apps such as a gaming interface that provides information about the game, the slew of different Pokemon that the user can “capture”, and so on.

Once the player wants to “catch” a Pokemon, the application would provide 3D elements to the fore which really feels that the monster is right in front of the user (if they ever get close, that is).

This makes any application for that matter much more enjoyable and immersive because the mobile app can generate these 3D elements and make it seem that they do indeed exist in physical reality.

It is also important to note that for the application to deliver the technology to the best of its capacities, it would require certain hardware features such as the different sensors available on the mobile device, as well as GPS, and some “markers”.